EthicsQuestion 325 of 400

An originator tells a borrower 'you must sign today or lose this rate forever,' knowing the same rate will be available tomorrow. This pressure tactic is best characterized as:

a.Good salesmanship
b.A required disclosure
c.A permitted rate lock
d.A deceptive/high-pressure practice that may violate UDAAP

Explanation

Falsely claiming a rate will vanish to pressure an immediate signature is a deceptive, high-pressure tactic that can violate UDAAP. It is not legitimate salesmanship, it is not a required disclosure, and a genuine rate lock does not rely on a false 'now or never' claim.

Law Reference: UDAAP / advertising

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