RegulationsQuestion 64 of 110
A firm wants to include a customer testimonial in a retail communication. Which requirement applies?
a.Testimonials are prohibited in all securities communications
b.The testimonial must be notarized by the customer
c.The communication must disclose that the experience may not be typical and, if compensation was paid, that fact must be disclosed
d.The testimonial must be filed with the SEC before use
Explanation
Testimonials are allowed with clear disclosure that the quoted experience is not necessarily representative and that any material payment to the person was made. Notarization is not required, and pre-use SEC filing is not part of FINRA's advertising framework. Testimonials about technical securities advice also require disclosure of the speaker's qualifications.
Law Reference: FINRA Rule 2210 (Communications with the Public)Practice all 110 questions free — no signup required.
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