When handling a customer order, a broker-dealer's obligation to seek the most favorable terms reasonably available under the circumstances is known as its duty of:

a.Suitability
b.Disclosure
c.Diversification
d.Best execution

Explanation

Best execution requires a firm to use reasonable diligence to obtain the most favorable price and terms for a customer order given current market conditions. Suitability concerns whether a recommendation fits the customer, which is a separate obligation.

Law Reference: Securities Exchange Act of 1934

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