One shelf label in a pharmacy reads "hydrOXYzine" and another, stored some distance away, reads "hydrALAZINE." What is the purpose of writing the names this way?

a.It marks the product as a controlled substance
b.It shows that only the brand-name product may be dispensed
c.It identifies the part of the name that must be typed on the patient label
d.It highlights the letters that differ between two similar names so the products are less likely to be confused

Explanation

TALL man lettering capitalizes the dissimilar portion of two confusable names so the eye is pulled to the difference rather than to the shared beginning. Controlled substance status is shown by the schedule and storage requirements, not by capitalization, and TALL man lettering says nothing about brand versus generic. The patient label uses ordinary lettering; the capitalization is a shelf and screen aid for staff.

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