Laws & RegulationsQuestion 40 of 100

An IAR wishes to advertise using a client testimonial. Historically under NASAA and adviser rules, the treatment of testimonials has been:

a.Always freely permitted with no conditions
b.Restricted or requiring specific conditions and disclosures to avoid being misleading
c.Required in every advertisement
d.Prohibited only for broker-dealers

Explanation

Adviser advertising involving testimonials has historically been restricted and, where permitted under updated marketing rules, requires clear disclosures to prevent misleading impressions. Unconditioned use risks being deceptive. Advisers must ensure advertising is not false or misleading in any respect.

Law Reference: Uniform Securities Act

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