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Google Ads Search Certification Study Guide (2026)

This is the free study guide for the Google Ads Search Certification exam — the same content areas the exam tests, written to the official outline. Read any chapter online free below, then drill the material with 20+ free practice questions and a full timed mock exam.

Last updated: August 2026.

Open the full study guideEvery chapter, in one place — free to read online.

The 5 chapters

  1. 1Campaigns & Goals22% of the exam
  2. 2Keywords & Match Types22% of the exam
  3. 3Ad Rank & Quality Score20% of the exam
  4. 4Bidding Strategies20% of the exam
  5. 5Measurement & Optimization16% of the exam

Practice what you read

Reading is step one; recalling it under exam pressure is what passes. Drill free Google Ads Search Certification practice questions, then sit a full timed mock exam.

Free practice questions →Timed mock exam →Cram sheet →

Educational summary, not a substitute for the official material — always confirm current details with Google Skillshop — Google Ads Search. Last updated: August 2026.

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