Google Ads Search Certification — Study Guide
Free, topic-by-topic study notes for the Google Ads Search Certification exam. Read a chapter, then practice it.
1
Campaigns & Goals
Setting up Search campaigns around business goals.
2
Keywords & Match Types
How match types control which searches trigger ads.
3
Ad Rank & Quality Score
What determines whether and where your ad shows.
4
Bidding Strategies
Choosing automated or manual bidding for your goal.
5
Measurement & Optimization
Tracking conversions and improving performance.
Practice by topic
Jump straight into free practice questions for any single Google Ads Search Certification topic.