Google Ads Search Certification — All Questions

When you create a new Search campaign, what should you select first to get recommended settings?

• a.A bidding portfolio
• b.A daily budget amount
• c.A campaign goal such as sales or leads✓
• d.A list of negative keywords

Search campaigns are built around a goal, which tailors recommended settings and features.

Which is the correct Google Ads account hierarchy?

• a.Ad group, then Campaign, then Account
• b.Campaign, then Account, then Ad group
• c.Keyword, then Campaign, then Ad group
• d.Account, then Campaign, then Ad group✓

An account contains campaigns, which contain ad groups, which contain keywords and ads.

What is a best practice for organizing ad groups in a Search campaign?

• a.Avoid ad groups and target only the account level
• b.Keep each ad group tightly themed around closely related keywords✓
• c.Put all keywords in one ad group for simplicity
• d.Use exactly one keyword per campaign

Tightly themed ad groups improve ad relevance and Quality Score.

Standard Search campaigns primarily show ads:

• a.Across Display Network websites
• b.In YouTube video feeds
• c.On Google search results and search partners✓
• d.In Gmail promotions only

Search campaigns show text ads on Google search results and optional search partner sites.