Google Ads Search Certification — All Questions

When you create a new Search campaign, what should you select first to get recommended settings?

• a.A daily budget amount
• b.A campaign goal such as sales or leads✓
• c.A list of negative keywords
• d.A bidding portfolio

Search campaigns are built around a goal, which tailors recommended settings and features.

Which is the correct Google Ads account hierarchy?

• a.Ad group, then Campaign, then Account
• b.Keyword, then Campaign, then Ad group
• c.Account, then Campaign, then Ad group✓
• d.Campaign, then Account, then Ad group

An account contains campaigns, which contain ad groups, which contain keywords and ads.

What is a best practice for organizing ad groups in a Search campaign?

• a.Keep each ad group tightly themed around closely related keywords✓
• b.Put all keywords in one ad group for simplicity
• c.Use exactly one keyword per campaign
• d.Avoid ad groups and target only the account level

Tightly themed ad groups improve ad relevance and Quality Score.

Standard Search campaigns primarily show ads:

• a.In YouTube video feeds
• b.Across Display Network websites
• c.In Gmail promotions only
• d.On Google search results and search partners✓

Search campaigns show text ads on Google search results and optional search partner sites.