Google Ads Search Certification — All Questions

Why is conversion tracking important for Smart Bidding?

• a.It is only needed for Display campaigns
• b.Smart Bidding relies on conversion data to optimize toward goals✓
• c.It replaces the need for keywords
• d.It sets your daily budget

Without conversion tracking, Smart Bidding has no signal to optimize toward.

What does Optimization Score help you do?

• a.Understand how well your account is set to perform and see recommendations✓
• b.Guarantee the number-one ad position
• c.Increase your budget without limit
• d.Measure competitor budgets

Optimization Score estimates how well the account is optimized and surfaces recommendations.

A campaign gets many clicks but few conversions. A sensible first step is to:

• a.Immediately double the budget
• b.Delete all keywords
• c.Review the search terms report and landing-page relevance✓
• d.Turn off conversion tracking

Investigating search terms and landing-page relevance addresses why clicks aren't converting.

Responsive search ads improve performance by:

• a.Showing the same single headline every time
• b.Only running on weekends
• c.Guaranteeing top position
• d.Testing multiple headlines and descriptions and serving the best combinations✓

Responsive search ads mix provided assets to serve the best-performing combinations.