Google Ads Search Certification — All Questions

Ad Rank is based on all of the following EXCEPT:

• a.Your bid
• b.Ad and landing-page quality
• c.The total number of keywords in the account✓
• d.Context of the search such as location and device

Ad Rank uses bid, quality, context, and expected asset impact, not the raw count of keywords.

Quality Score is best described as:

• a.A guaranteed discount on every click
• b.A 1-to-10 diagnostic from expected CTR, ad relevance, and landing-page experience✓
• c.The exact amount you pay per click
• d.A measure of your monthly budget

Quality Score is a diagnostic combining expected click-through rate, ad relevance, and landing-page experience.

A higher Quality Score can help you:

• a.Achieve a better ad position for a lower cost per click✓
• b.Remove competitors from the auction
• c.Skip conversion tracking
• d.Set a negative bid

Higher quality can improve position and lower the cost to compete.

Which is a component of Quality Score?

• a.Account age
• b.Total campaign budget
• c.Number of ad groups
• d.Landing-page experience✓

Landing-page experience is one of the three Quality Score components.