Google Ads Search Certification — All Questions

Ad Rank is based on all of the following EXCEPT:

• a.Your bid
• b.The total number of keywords in the account✓
• c.Ad and landing-page quality
• d.Context of the search such as location and device

Ad Rank uses bid, quality, context, and expected asset impact, not the raw count of keywords.

Quality Score is best described as:

• a.A measure of your monthly budget
• b.A guaranteed discount on every click
• c.The exact amount you pay per click
• d.A 1-to-10 diagnostic from expected CTR, ad relevance, and landing-page experience✓

Quality Score is a diagnostic combining expected click-through rate, ad relevance, and landing-page experience.

A higher Quality Score can help you:

• a.Skip conversion tracking
• b.Remove competitors from the auction
• c.Set a negative bid
• d.Achieve a better ad position for a lower cost per click✓

Higher quality can improve position and lower the cost to compete.

Which is a component of Quality Score?

• a.Number of ad groups
• b.Landing-page experience✓
• c.Total campaign budget
• d.Account age

Landing-page experience is one of the three Quality Score components.