Google Ads Search Certification — All Questions
AllCampaigns & GoalsKeywords & Match TypesAd Rank & Quality ScoreBidding StrategiesMeasurement & Optimization
4 questions
Keywords & Match Types
Which keyword match type reaches the widest range of relevant searches?
- a.Exact match
- b.Phrase match
- c.Broad match✓
- d.Negative match
Broad match shows ads on the widest set of searches related to the keyword's meaning.
Keywords & Match Types
For the phrase-match keyword "running shoes", which search is most likely to trigger the ad?
- a.Shoes for hiking trails
- b.Buy comfortable running shoes online✓
- c.Formal dress shoes
- d.Bicycle tires and tubes
Phrase match triggers on searches that include the meaning of the phrase, like 'buy comfortable running shoes online'.
Keywords & Match Types
What is the main purpose of adding negative keywords?
- a.To prevent ads from showing on irrelevant searches✓
- b.To increase the maximum bid automatically
- c.To guarantee the top ad position
- d.To pause the entire campaign
Negative keywords exclude irrelevant searches, improving relevance and efficiency.
Keywords & Match Types
Which report shows the actual searches that triggered your ads?
- a.The billing summary
- b.The change history
- c.The auction insights report
- d.The search terms report✓
The search terms report reveals real queries so you can add keywords and negatives.