Google Ads Search Certification — All Questions

Which keyword match type reaches the widest range of relevant searches?

• a.Negative match
• b.Exact match
• c.Broad match✓
• d.Phrase match

Broad match shows ads on the widest set of searches related to the keyword's meaning.

For the phrase-match keyword "running shoes", which search is most likely to trigger the ad?

• a.Bicycle tires and tubes
• b.Shoes for hiking trails
• c.Formal dress shoes
• d.Buy comfortable running shoes online✓

Phrase match triggers on searches that include the meaning of the phrase, like 'buy comfortable running shoes online'.

What is the main purpose of adding negative keywords?

• a.To guarantee the top ad position
• b.To increase the maximum bid automatically
• c.To prevent ads from showing on irrelevant searches✓
• d.To pause the entire campaign

Negative keywords exclude irrelevant searches, improving relevance and efficiency.

Which report shows the actual searches that triggered your ads?

• a.The search terms report✓
• b.The billing summary
• c.The auction insights report
• d.The change history

The search terms report reveals real queries so you can add keywords and negatives.