Google Ads Search Certification — All Questions

Which Smart Bidding strategy targets a specific average cost per conversion?

• a.Target ROAS
• b.Maximize clicks
• c.Target CPA✓
• d.Manual CPC

Target CPA optimizes bids to hit a target average cost per acquisition.

An online retailer wants to maximize revenue relative to ad spend. Which fits best?

• a.Target CPA
• b.Target ROAS✓
• c.Maximize clicks
• d.Viewable CPM

Target ROAS optimizes toward a return-on-ad-spend goal.

Smart Bidding strategies optimize bids using:

• a.Auction-time signals such as device, location, and time✓
• b.Only the campaign's daily budget
• c.A fixed bid set once per month
• d.The number of negative keywords

Smart Bidding sets bids in each auction using many contextual signals.

Which approach gives the most manual control over individual keyword bids?

• a.Maximize conversions
• b.Target ROAS
• c.Target impression share
• d.Manual CPC✓

Manual CPC lets you set and adjust keyword-level bids yourself.