Google Ads Search Certification — All Questions

When you create a new Search campaign, what should you select first to get recommended settings?

• a.A daily budget amount
• b.A campaign goal such as sales or leads✓
• c.A list of negative keywords
• d.A bidding portfolio

Search campaigns are built around a goal, which tailors recommended settings and features.

Which is the correct Google Ads account hierarchy?

• a.Ad group, then Campaign, then Account
• b.Keyword, then Campaign, then Ad group
• c.Account, then Campaign, then Ad group✓
• d.Campaign, then Account, then Ad group

An account contains campaigns, which contain ad groups, which contain keywords and ads.

What is a best practice for organizing ad groups in a Search campaign?

• a.Keep each ad group tightly themed around closely related keywords✓
• b.Put all keywords in one ad group for simplicity
• c.Use exactly one keyword per campaign
• d.Avoid ad groups and target only the account level

Tightly themed ad groups improve ad relevance and Quality Score.

Standard Search campaigns primarily show ads:

• a.In YouTube video feeds
• b.Across Display Network websites
• c.In Gmail promotions only
• d.On Google search results and search partners✓

Search campaigns show text ads on Google search results and optional search partner sites.

Which keyword match type reaches the widest range of relevant searches?

• a.Exact match
• b.Phrase match
• c.Broad match✓
• d.Negative match

Broad match shows ads on the widest set of searches related to the keyword's meaning.

For the phrase-match keyword "running shoes", which search is most likely to trigger the ad?

• a.Shoes for hiking trails
• b.Buy comfortable running shoes online✓
• c.Formal dress shoes
• d.Bicycle tires and tubes

Phrase match triggers on searches that include the meaning of the phrase, like 'buy comfortable running shoes online'.

What is the main purpose of adding negative keywords?

• a.To prevent ads from showing on irrelevant searches✓
• b.To increase the maximum bid automatically
• c.To guarantee the top ad position
• d.To pause the entire campaign

Negative keywords exclude irrelevant searches, improving relevance and efficiency.

Which report shows the actual searches that triggered your ads?

• a.The billing summary
• b.The change history
• c.The auction insights report
• d.The search terms report✓

The search terms report reveals real queries so you can add keywords and negatives.

Ad Rank is based on all of the following EXCEPT:

• a.Your bid
• b.Ad and landing-page quality
• c.The total number of keywords in the account✓
• d.Context of the search such as location and device

Ad Rank uses bid, quality, context, and expected asset impact, not the raw count of keywords.

Quality Score is best described as:

• a.A guaranteed discount on every click
• b.A 1-to-10 diagnostic from expected CTR, ad relevance, and landing-page experience✓
• c.The exact amount you pay per click
• d.A measure of your monthly budget

Quality Score is a diagnostic combining expected click-through rate, ad relevance, and landing-page experience.

A higher Quality Score can help you:

• a.Achieve a better ad position for a lower cost per click✓
• b.Remove competitors from the auction
• c.Skip conversion tracking
• d.Set a negative bid

Higher quality can improve position and lower the cost to compete.

Which is a component of Quality Score?

• a.Account age
• b.Total campaign budget
• c.Number of ad groups
• d.Landing-page experience✓

Landing-page experience is one of the three Quality Score components.

Which Smart Bidding strategy targets a specific average cost per conversion?

• a.Target ROAS
• b.Maximize clicks
• c.Target CPA✓
• d.Manual CPC

Target CPA optimizes bids to hit a target average cost per acquisition.

An online retailer wants to maximize revenue relative to ad spend. Which fits best?

• a.Target CPA
• b.Target ROAS✓
• c.Maximize clicks
• d.Viewable CPM

Target ROAS optimizes toward a return-on-ad-spend goal.

Smart Bidding strategies optimize bids using:

• a.Auction-time signals such as device, location, and time✓
• b.Only the campaign's daily budget
• c.A fixed bid set once per month
• d.The number of negative keywords

Smart Bidding sets bids in each auction using many contextual signals.

Which approach gives the most manual control over individual keyword bids?

• a.Maximize conversions
• b.Target ROAS
• c.Target impression share
• d.Manual CPC✓

Manual CPC lets you set and adjust keyword-level bids yourself.

Why is conversion tracking important for Smart Bidding?

• a.It is only needed for Display campaigns
• b.Smart Bidding relies on conversion data to optimize toward goals✓
• c.It replaces the need for keywords
• d.It sets your daily budget

Without conversion tracking, Smart Bidding has no signal to optimize toward.

What does Optimization Score help you do?

• a.Understand how well your account is set to perform and see recommendations✓
• b.Guarantee the number-one ad position
• c.Increase your budget without limit
• d.Measure competitor budgets

Optimization Score estimates how well the account is optimized and surfaces recommendations.

A campaign gets many clicks but few conversions. A sensible first step is to:

• a.Immediately double the budget
• b.Delete all keywords
• c.Review the search terms report and landing-page relevance✓
• d.Turn off conversion tracking

Investigating search terms and landing-page relevance addresses why clicks aren't converting.

Responsive search ads improve performance by:

• a.Showing the same single headline every time
• b.Only running on weekends
• c.Guaranteeing top position
• d.Testing multiple headlines and descriptions and serving the best combinations✓

Responsive search ads mix provided assets to serve the best-performing combinations.