Google Ads Search Certification — All Questions
20 questions
When you create a new Search campaign, what should you select first to get recommended settings?
- a.A bidding portfolio
- b.A daily budget amount
- c.A campaign goal such as sales or leads✓
- d.A list of negative keywords
Search campaigns are built around a goal, which tailors recommended settings and features.
Which is the correct Google Ads account hierarchy?
- a.Ad group, then Campaign, then Account
- b.Campaign, then Account, then Ad group
- c.Keyword, then Campaign, then Ad group
- d.Account, then Campaign, then Ad group✓
An account contains campaigns, which contain ad groups, which contain keywords and ads.
What is a best practice for organizing ad groups in a Search campaign?
- a.Avoid ad groups and target only the account level
- b.Keep each ad group tightly themed around closely related keywords✓
- c.Put all keywords in one ad group for simplicity
- d.Use exactly one keyword per campaign
Tightly themed ad groups improve ad relevance and Quality Score.
Standard Search campaigns primarily show ads:
- a.Across Display Network websites
- b.In YouTube video feeds
- c.On Google search results and search partners✓
- d.In Gmail promotions only
Search campaigns show text ads on Google search results and optional search partner sites.
Which keyword match type reaches the widest range of relevant searches?
- a.Negative match
- b.Exact match
- c.Broad match✓
- d.Phrase match
Broad match shows ads on the widest set of searches related to the keyword's meaning.
For the phrase-match keyword "running shoes", which search is most likely to trigger the ad?
- a.Bicycle tires and tubes
- b.Shoes for hiking trails
- c.Formal dress shoes
- d.Buy comfortable running shoes online✓
Phrase match triggers on searches that include the meaning of the phrase, like 'buy comfortable running shoes online'.
What is the main purpose of adding negative keywords?
- a.To guarantee the top ad position
- b.To increase the maximum bid automatically
- c.To prevent ads from showing on irrelevant searches✓
- d.To pause the entire campaign
Negative keywords exclude irrelevant searches, improving relevance and efficiency.
Which report shows the actual searches that triggered your ads?
- a.The search terms report✓
- b.The billing summary
- c.The auction insights report
- d.The change history
The search terms report reveals real queries so you can add keywords and negatives.
Ad Rank is based on all of the following EXCEPT:
- a.Your bid
- b.The total number of keywords in the account✓
- c.Ad and landing-page quality
- d.Context of the search such as location and device
Ad Rank uses bid, quality, context, and expected asset impact, not the raw count of keywords.
Quality Score is best described as:
- a.A measure of your monthly budget
- b.A guaranteed discount on every click
- c.The exact amount you pay per click
- d.A 1-to-10 diagnostic from expected CTR, ad relevance, and landing-page experience✓
Quality Score is a diagnostic combining expected click-through rate, ad relevance, and landing-page experience.
A higher Quality Score can help you:
- a.Skip conversion tracking
- b.Remove competitors from the auction
- c.Set a negative bid
- d.Achieve a better ad position for a lower cost per click✓
Higher quality can improve position and lower the cost to compete.
Which is a component of Quality Score?
- a.Number of ad groups
- b.Landing-page experience✓
- c.Total campaign budget
- d.Account age
Landing-page experience is one of the three Quality Score components.
Which Smart Bidding strategy targets a specific average cost per conversion?
- a.Target CPA✓
- b.Target ROAS
- c.Maximize clicks
- d.Manual CPC
Target CPA optimizes bids to hit a target average cost per acquisition.
An online retailer wants to maximize revenue relative to ad spend. Which fits best?
- a.Maximize clicks
- b.Target ROAS✓
- c.Target CPA
- d.Viewable CPM
Target ROAS optimizes toward a return-on-ad-spend goal.
Smart Bidding strategies optimize bids using:
- a.The number of negative keywords
- b.A fixed bid set once per month
- c.Auction-time signals such as device, location, and time✓
- d.Only the campaign's daily budget
Smart Bidding sets bids in each auction using many contextual signals.
Which approach gives the most manual control over individual keyword bids?
- a.Manual CPC✓
- b.Target ROAS
- c.Maximize conversions
- d.Target impression share
Manual CPC lets you set and adjust keyword-level bids yourself.
Why is conversion tracking important for Smart Bidding?
- a.It replaces the need for keywords
- b.Smart Bidding relies on conversion data to optimize toward goals✓
- c.It is only needed for Display campaigns
- d.It sets your daily budget
Without conversion tracking, Smart Bidding has no signal to optimize toward.
What does Optimization Score help you do?
- a.Increase your budget without limit
- b.Understand how well your account is set to perform and see recommendations✓
- c.Guarantee the number-one ad position
- d.Measure competitor budgets
Optimization Score estimates how well the account is optimized and surfaces recommendations.
A campaign gets many clicks but few conversions. A sensible first step is to:
- a.Turn off conversion tracking
- b.Immediately double the budget
- c.Delete all keywords
- d.Review the search terms report and landing-page relevance✓
Investigating search terms and landing-page relevance addresses why clicks aren't converting.
Responsive search ads improve performance by:
- a.Testing multiple headlines and descriptions and serving the best combinations✓
- b.Showing the same single headline every time
- c.Only running on weekends
- d.Guaranteeing top position
Responsive search ads mix provided assets to serve the best-performing combinations.