Texas Marketing Rules, Ethics & Unfair Practices
The final state topic covers how a Texas agent must behave in the market: the prohibited unfair practices, the duty to handle client money properly, and the advertising and disclosure standards that keep sales honest. Many of these rules come from Chapter 541 of the Texas Insurance Code and related TDI rules.
Unfair Methods of Competition (Chapter 541)
Chapter 541 of the Texas Insurance Code lists unfair methods of competition and unfair or deceptive acts in the business of insurance. Prohibited conduct includes misrepresentation of policy terms, false or misleading advertising, unfair discrimination between similar risks, and deceptive claim practices. Violations can lead to fines, license suspension or revocation, and other enforcement action by TDI.
Rebating, Twisting, and Churning
Rebating (offering any part of the premium or commission, or other valuable consideration, as an inducement to buy) is prohibited in Texas. Twisting is using misrepresentation to induce a policyholder to drop an existing policy and buy a new one; churning is a similar replacement abuse involving the same insurer's policies. All are prohibited because they harm consumers and create unfair discrimination among policyholders.
Misrepresentation and Advertising Rules
An agent must present products accurately. Misrepresenting benefits, dividends, policy terms, or the financial condition of an insurer is prohibited. Advertising and sales materials must not be false or misleading, and comparisons used to replace coverage must be complete and fair. Using the Guaranty Association as a sales inducement is specifically barred.
Fiduciary Duty and Handling Client Funds
Premiums an agent collects belong to the insurer or the client, not to the agent. Texas treats this as a fiduciary responsibility: funds must be remitted properly and not commingled or converted for personal use. Failing to account for premiums, or misappropriating client money, is grounds for discipline and can also be a crime.
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State-specific details
State exam facts
- State regulator
- Texas Department of Insurance
- Exam vendor
- Pearson VUE
- Prelicensing education
- None required for the permanent General Lines Life, Accident & Health license
- Passing score
- 70%
Who regulates life & health insurance licensing in Texas?
The Texas Department of Insurance (TDI) licenses General Lines Life, Accident & Health agents. TDI contracts with Pearson VUE to deliver the licensing examinations.
Does Texas require prelicensing education for the life & health exam?
No. Texas does not require prelicensing education to obtain the permanent General Lines Life, Accident & Health license; candidates can schedule the Pearson VUE exam directly. (Prelicensing coursework is tied only to the optional temporary license.)
What score do I need to pass the Texas life & health exam?
You must score at least 70% on the Pearson VUE exam administered for the Texas Department of Insurance.
Sources: https://www.tdi.texas.gov/agent/index.html, https://www.pearsonvue.com/us/en/tx/insurance.html
In the Texas Life & Health Insurance Producer Exam guide: A KEY CONCEPT box, a Common Traps list and a Check Yourself set closing each of the 9 national chapters. Practice here stays free.