New Hampshire Marketing Rules, Ethics & Unfair Practices
The final state topic covers how a New Hampshire producer must behave in the market: the prohibited unfair practices, the duty to handle client money properly, and the advertising and disclosure standards that keep sales honest. Many of these rules come from the state's unfair trade practices law and the regulator's market-conduct rules.
Rebating, Twisting, and Churning
Rebating, offering any part of the premium or commission or other valuable consideration as an inducement to buy, is prohibited in New Hampshire because it creates unfair discrimination between policyholders. Twisting is using misrepresentation or misleading comparisons to induce a policyholder to drop an existing policy for a new one; churning is a similar replacement abuse within the same insurer's policies. All are prohibited.
Misrepresentation and Advertising Standards
A producer must present products accurately. Misrepresenting benefits, dividends, policy terms, or an insurer's financial condition is prohibited, and advertising and sales materials must not be false or misleading. Comparisons used to justify replacing coverage must be complete and fair, and the existence of the guaranty association may not be used as a sales inducement.
Fiduciary Duty and Handling Client Funds
Premiums a producer collects belong to the insurer or the client, not to the producer. New Hampshire treats this as a fiduciary responsibility: funds must be remitted properly and never commingled with the producer's own money or converted for personal use. Failing to account for premiums or misappropriating client money is grounds for discipline and can also be a crime.
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State-specific details
State exam facts
- State regulator
- New Hampshire Insurance Department
- Exam vendor
- PSI
- Prelicensing education
- None
- Passing score
- 70%
Who regulates life & health insurance licensing in New Hampshire?
The New Hampshire Insurance Department (NHID) licenses producers. NHID selected PSI Services as its licensing-exam vendor; PSI began offering producer exams on July 1, 2025 (replacing Prometric).
Does New Hampshire require prelicensing education for the life & health exam?
No. Prelicensing education is not required in New Hampshire, though preparation is recommended.
What score do I need to pass the New Hampshire life & health exam?
A score of at least 70% is required to pass the PSI exam.
Sources: https://www.insurance.nh.gov/news-and-media/new-hampshire-insurance-department-announces-new-licensing-exam-vendor, https://www.psiexams.com/
In the New Hampshire Life & Health Insurance Producer Exam guide: A KEY CONCEPT box, a Common Traps list and a Check Yourself set closing each of the 9 national chapters. Practice here stays free.