Recommendations & StrategiesPregunta 56 de 100
When determining suitability, the FIRST and most fundamental step is to:
a.Recommend the highest-commission product
b.Buy whatever is trending in the market
c.Gather and understand the client's financial situation, objectives, risk tolerance, and time horizon
d.Place the client entirely in cash
Explicación
Suitability begins with a thorough understanding of the client, including financial situation, goals, risk tolerance, time horizon, and constraints. Only after building this profile can appropriate recommendations follow. Skipping this step undermines the entire advisory process.
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