Google Analytics 4 (GA4) Certification Practice Test
Frequently asked questions
How many Google Analytics 4 (GA4) Certification practice questions are here?+
A full bank of original Google Analytics 4 (GA4) Certification practice questions across the official content areas, weighted like the real exam, with explanations. Free, no signup.
What is the Google Analytics 4 (GA4) Certification exam like?+
A multiple-choice exam. Practice by topic here, then take the full timed mock exam to gauge readiness.
Are these the real exam questions?+
No. Every question is 100% original, written from public primary sources with explanations. We never copy real exam questions or paid prep material.
Can I study in Chinese or Spanish?+
PrepPass practice is in English, 中文 and Español. The official exam is in English — switch the question language to English any time to rehearse the exact terminology you'll see on test day.
Sample practice questions
A few real questions from this free bank, with full explanations. Use the practice tool above for the whole set.
- 1. GA4 Data Model
What is the core unit of data collection in Google Analytics 4?
- a.The session
- b.The pageview hit
- c.The event
- d.The goal
Answer: c
Explanation: GA4 is event-based: every interaction is collected as an event.
- 2. GA4 Data Model
Which can GA4 collect automatically when enhanced measurement is on?
- a.Scrolls, outbound clicks, and site search
- b.Only manually coded events
- c.Only e-commerce purchases
- d.Nothing without custom code
Answer: a
Explanation: Enhanced measurement auto-collects events like scrolls, outbound clicks, and site search.
- 3. Properties & Data Streams
How does a GA4 property collect data from a website or app?
- a.Through a view
- b.Through a data stream
- c.Through a filter
- d.Through a goal
Answer: b
Explanation: GA4 properties collect data through data streams (web, iOS, Android).
- 4. Properties & Data Streams
What identifier does a GA4 web data stream provide for the Google tag?
- a.A UA tracking ID (UA-XXXX)
- b.A container ID (GTM-XXXX)
- c.A Measurement ID (G-XXXX)
- d.A conversion ID
Answer: c
Explanation: A web data stream gives a Measurement ID beginning with G-.
- 5. Key Events & Conversions
In GA4, how do you designate an important action like a purchase for measurement?
- a.Create a UA goal
- b.Mark the event as a key event (conversion)
- c.Add a filter
- d.Create a new property
Answer: b
Explanation: Marking an event as a key event (formerly conversion) measures valuable actions.
- 6. Key Events & Conversions
E-commerce measurement in GA4 relies on:
- a.Views and goals
- b.Filters only
- c.Recommended e-commerce events and parameters (e.g., purchase, items)
- d.A separate UA property
Answer: c
Explanation: GA4 e-commerce uses recommended events like purchase with item parameters.
- 7. Reports & Explorations
Which GA4 area offers free-form, funnel, and path analysis techniques?
- a.The Realtime report
- b.Explorations
- c.The Admin panel
- d.Data streams
Answer: b
Explanation: Explorations provide advanced techniques like free-form, funnel, and path exploration.
- 8. Reports & Explorations
A funnel exploration is most useful for:
- a.Counting total users only
- b.Setting the property time zone
- c.Seeing where users drop off across a series of steps
- d.Creating a Measurement ID
Answer: c
Explanation: Funnel explorations reveal drop-off across sequential steps.
- 9. Audiences & Attribution
What is a GA4 audience?
- a.A single event
- b.A group of users who meet defined conditions
- c.A billing tier
- d.A data stream
Answer: b
Explanation: An audience groups users by conditions or behaviors.
- 10. Audiences & Attribution
By default, GA4 assigns conversion credit using:
- a.Last-click only, always
- b.First-click only
- c.Data-driven attribution
- d.No attribution
Answer: c
Explanation: GA4 uses data-driven attribution by default across touchpoints.