Google Analytics 4 (GA4) Certification — All Questions

What is the core unit of data collection in Google Analytics 4?

• a.The session
• b.The pageview hit
• c.The event✓
• d.The goal

GA4 is event-based: every interaction is collected as an event.

How does GA4's data model differ from Universal Analytics?

• a.GA4 uses only sessions
• b.GA4 replaces the hit/session model with an event-and-parameter model✓
• c.GA4 cannot track web data
• d.GA4 requires a separate goal for every pageview

GA4 moved from UA's session/hit model to a flexible event-based model.

Which can GA4 collect automatically when enhanced measurement is on?

• a.Scrolls, outbound clicks, and site search✓
• b.Only manually coded events
• c.Only e-commerce purchases
• d.Nothing without custom code

Enhanced measurement auto-collects events like scrolls, outbound clicks, and site search.

Additional detail attached to a GA4 event (such as the page or item name) is called a:

• a.Session
• b.Goal
• c.Filter
• d.Parameter✓

Events carry parameters that describe the interaction.

How does a GA4 property collect data from a website or app?

• a.Through a view
• b.Through a data stream✓
• c.Through a filter
• d.Through a goal

GA4 properties collect data through data streams (web, iOS, Android).

A key advantage of GA4 over Universal Analytics for cross-platform businesses is that it can:

• a.Combine app and web data in a single property✓
• b.Only measure websites
• c.Only measure apps
• d.Not use Google Ads

A single GA4 property can measure both app and web through multiple data streams.

What identifier does a GA4 web data stream provide for the Google tag?

• a.A UA tracking ID (UA-XXXX)
• b.A container ID (GTM-XXXX)
• c.A Measurement ID (G-XXXX)✓
• d.A conversion ID

A web data stream gives a Measurement ID beginning with G-.

GA4 no longer uses which Universal Analytics concept?

• a.Events
• b.Users
• c.Parameters
• d.Views✓

GA4 removed 'views'; data is organized by property and data stream.

In GA4, how do you designate an important action like a purchase for measurement?

• a.Create a UA goal
• b.Mark the event as a key event (conversion)✓
• c.Add a filter
• d.Create a new property

Marking an event as a key event (formerly conversion) measures valuable actions.

Which is a good example of an action to mark as a key event?

• a.A completed sign_up or purchase✓
• b.Every automatic page_view
• c.A scroll to 10% of the page
• d.Loading the analytics script

Valuable, goal-aligned actions like sign-up or purchase make sense as key events.

E-commerce measurement in GA4 relies on:

• a.Views and goals
• b.Filters only
• c.Recommended e-commerce events and parameters (e.g., purchase, items)✓
• d.A separate UA property

GA4 e-commerce uses recommended events like purchase with item parameters.

To count a key event only once per user action, you should ensure the event is:

• a.Sent on every page
• b.Never sent
• c.Marked as a filter
• d.Fired only when the action truly completes✓

Fire the event precisely when the action completes to avoid inflated counts.

Which GA4 area offers free-form, funnel, and path analysis techniques?

• a.The Realtime report
• b.Explorations✓
• c.The Admin panel
• d.Data streams

Explorations provide advanced techniques like free-form, funnel, and path exploration.

The Realtime report in GA4 shows:

• a.Activity from roughly the last 30 minutes✓
• b.Data from last year only
• c.Billing information
• d.The Measurement ID

Realtime shows user activity from about the last 30 minutes.

A funnel exploration is most useful for:

• a.Counting total users only
• b.Setting the property time zone
• c.Seeing where users drop off across a series of steps✓
• d.Creating a Measurement ID

Funnel explorations reveal drop-off across sequential steps.

Which comparison tool lets you contrast subsets of data (e.g., mobile vs desktop) side by side in reports?

• a.Filters that permanently delete data
• b.Views
• c.Goals
• d.Comparisons✓

Comparisons contrast data subsets without altering the underlying data.

What is a GA4 audience?

• a.A single event
• b.A group of users who meet defined conditions✓
• c.A billing tier
• d.A data stream

An audience groups users by conditions or behaviors.

A common use of GA4 audiences is to:

• a.Export them to Google Ads for remarketing✓
• b.Delete historical data
• c.Change the account currency
• d.Create a Measurement ID

Audiences can be shared to Google Ads for remarketing.

By default, GA4 assigns conversion credit using:

• a.Last-click only, always
• b.First-click only
• c.Data-driven attribution✓
• d.No attribution

GA4 uses data-driven attribution by default across touchpoints.

Data-driven attribution assigns credit based on:

• a.An equal split only
• b.The most expensive channel
• c.Alphabetical order
• d.How different touchpoints actually contributed to conversions✓

Data-driven attribution distributes credit based on modeled contribution of each touchpoint.