Google Analytics 4 (GA4) Certification — All Questions

In GA4, how do you designate an important action like a purchase for measurement?

• a.Add a filter
• b.Create a UA goal
• c.Create a new property
• d.Mark the event as a key event (conversion)✓

Marking an event as a key event (formerly conversion) measures valuable actions.

Which is a good example of an action to mark as a key event?

• a.Loading the analytics script
• b.A scroll to 10% of the page
• c.A completed sign_up or purchase✓
• d.Every automatic page_view

Valuable, goal-aligned actions like sign-up or purchase make sense as key events.

E-commerce measurement in GA4 relies on:

• a.Recommended e-commerce events and parameters (e.g., purchase, items)✓
• b.Filters only
• c.A separate UA property
• d.Views and goals

GA4 e-commerce uses recommended events like purchase with item parameters.

To count a key event only once per user action, you should ensure the event is:

• a.Fired only when the action truly completes✓
• b.Marked as a filter
• c.Sent on every page
• d.Never sent

Fire the event precisely when the action completes to avoid inflated counts.