Google Analytics 4 (GA4) Certification — All Questions

In GA4, how do you designate an important action like a purchase for measurement?

• a.Create a UA goal
• b.Mark the event as a key event (conversion)✓
• c.Add a filter
• d.Create a new property

Marking an event as a key event (formerly conversion) measures valuable actions.

Which is a good example of an action to mark as a key event?

• a.A completed sign_up or purchase✓
• b.Every automatic page_view
• c.A scroll to 10% of the page
• d.Loading the analytics script

Valuable, goal-aligned actions like sign-up or purchase make sense as key events.

E-commerce measurement in GA4 relies on:

• a.Views and goals
• b.Filters only
• c.Recommended e-commerce events and parameters (e.g., purchase, items)✓
• d.A separate UA property

GA4 e-commerce uses recommended events like purchase with item parameters.

To count a key event only once per user action, you should ensure the event is:

• a.Sent on every page
• b.Never sent
• c.Marked as a filter
• d.Fired only when the action truly completes✓

Fire the event precisely when the action completes to avoid inflated counts.