Google Analytics 4 (GA4) Certification — Study Guide
Free, topic-by-topic study notes for the Google Analytics 4 (GA4) Certification exam. Read a chapter, then practice it.
1
GA4 Data Model
GA4 is event-based.
2
Properties & Data Streams
Structuring GA4 collection.
3
Key Events & Conversions
Marking valuable actions.
4
Reports & Explorations
Analyzing data.
5
Audiences & Attribution
Segments and credit.
Practice by topic
Jump straight into free practice questions for any single Google Analytics 4 (GA4) Certification topic.