Google Analytics 4 (GA4) Certification — All Questions

How does a GA4 property collect data from a website or app?

• a.Through a goal
• b.Through a view
• c.Through a data stream✓
• d.Through a filter

GA4 properties collect data through data streams (web, iOS, Android).

A key advantage of GA4 over Universal Analytics for cross-platform businesses is that it can:

• a.Only measure apps
• b.Only measure websites
• c.Not use Google Ads
• d.Combine app and web data in a single property✓

A single GA4 property can measure both app and web through multiple data streams.

What identifier does a GA4 web data stream provide for the Google tag?

• a.A UA tracking ID (UA-XXXX)
• b.A conversion ID
• c.A Measurement ID (G-XXXX)✓
• d.A container ID (GTM-XXXX)

A web data stream gives a Measurement ID beginning with G-.

GA4 no longer uses which Universal Analytics concept?

• a.Views✓
• b.Parameters
• c.Events
• d.Users

GA4 removed 'views'; data is organized by property and data stream.