Google Analytics 4 (GA4) Certification — All Questions

How does a GA4 property collect data from a website or app?

• a.Through a view
• b.Through a data stream✓
• c.Through a filter
• d.Through a goal

GA4 properties collect data through data streams (web, iOS, Android).

A key advantage of GA4 over Universal Analytics for cross-platform businesses is that it can:

• a.Combine app and web data in a single property✓
• b.Only measure websites
• c.Only measure apps
• d.Not use Google Ads

A single GA4 property can measure both app and web through multiple data streams.

What identifier does a GA4 web data stream provide for the Google tag?

• a.A UA tracking ID (UA-XXXX)
• b.A container ID (GTM-XXXX)
• c.A Measurement ID (G-XXXX)✓
• d.A conversion ID

A web data stream gives a Measurement ID beginning with G-.

GA4 no longer uses which Universal Analytics concept?

• a.Events
• b.Users
• c.Parameters
• d.Views✓

GA4 removed 'views'; data is organized by property and data stream.