Google Analytics 4 (GA4) Certification — All Questions

What is the core unit of data collection in Google Analytics 4?

• a.The session
• b.The pageview hit
• c.The event✓
• d.The goal

GA4 is event-based: every interaction is collected as an event.

How does GA4's data model differ from Universal Analytics?

• a.GA4 uses only sessions
• b.GA4 replaces the hit/session model with an event-and-parameter model✓
• c.GA4 cannot track web data
• d.GA4 requires a separate goal for every pageview

GA4 moved from UA's session/hit model to a flexible event-based model.

Which can GA4 collect automatically when enhanced measurement is on?

• a.Scrolls, outbound clicks, and site search✓
• b.Only manually coded events
• c.Only e-commerce purchases
• d.Nothing without custom code

Enhanced measurement auto-collects events like scrolls, outbound clicks, and site search.

Additional detail attached to a GA4 event (such as the page or item name) is called a:

• a.Session
• b.Goal
• c.Filter
• d.Parameter✓

Events carry parameters that describe the interaction.