Google Analytics 4 (GA4) Certification — All Questions

What is a GA4 audience?

• a.A data stream
• b.A single event
• c.A group of users who meet defined conditions✓
• d.A billing tier

An audience groups users by conditions or behaviors.

A common use of GA4 audiences is to:

• a.Delete historical data
• b.Change the account currency
• c.Export them to Google Ads for remarketing✓
• d.Create a Measurement ID

Audiences can be shared to Google Ads for remarketing.

By default, GA4 assigns conversion credit using:

• a.Last-click only, always
• b.First-click only
• c.No attribution
• d.Data-driven attribution✓

GA4 uses data-driven attribution by default across touchpoints.

Data-driven attribution assigns credit based on:

• a.The most expensive channel
• b.Alphabetical order
• c.How different touchpoints actually contributed to conversions✓
• d.An equal split only

Data-driven attribution distributes credit based on modeled contribution of each touchpoint.