Google Analytics 4 (GA4) Certification — All Questions

What is a GA4 audience?

• a.A single event
• b.A group of users who meet defined conditions✓
• c.A billing tier
• d.A data stream

An audience groups users by conditions or behaviors.

A common use of GA4 audiences is to:

• a.Export them to Google Ads for remarketing✓
• b.Delete historical data
• c.Change the account currency
• d.Create a Measurement ID

Audiences can be shared to Google Ads for remarketing.

By default, GA4 assigns conversion credit using:

• a.Last-click only, always
• b.First-click only
• c.Data-driven attribution✓
• d.No attribution

GA4 uses data-driven attribution by default across touchpoints.

Data-driven attribution assigns credit based on:

• a.An equal split only
• b.The most expensive channel
• c.Alphabetical order
• d.How different touchpoints actually contributed to conversions✓

Data-driven attribution distributes credit based on modeled contribution of each touchpoint.