Laws & RegulationsPregunta 92 de 110

An adviser who wishes to use client testimonials or advertisements must comply with rules that primarily require which of the following?

a.Guaranteeing the results shown in the advertisement
b.Hiding any compensation paid for endorsements
c.Presenting only the best-performing accounts
d.Fair and balanced presentation with required disclosures, avoiding misleading claims

Explicación

Advertising and testimonial rules require advisers to present information in a fair and balanced manner, disclose material facts such as compensation paid for endorsements, and avoid false or misleading statements. Cherry-picking only top accounts or hiding paid endorsements would be misleading. Guaranteeing results is prohibited.

Referencia Legal: Investment Advisers Act of 1940

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