HubSpot Inbound Marketing Certification — All Questions

Which lifecycle stage typically comes right after a contact becomes a lead and shows stronger interest?

• a.Subscriber
• b.Marketing qualified lead (MQL)✓
• c.Customer
• d.Evangelist

An MQL is a lead the marketing team has qualified as more likely to become a customer.

Lead nurturing is best described as:

• a.Building relationships with timely, relevant content over time✓
• b.Immediately calling every new contact to close
• c.Deleting inactive contacts
• d.Buying a contact list

Nurturing develops relationships with relevant content, often via workflows.

A subscriber in the lifecycle stages is someone who:

• a.Has already purchased
• b.Is a sales-qualified opportunity
• c.Has opted in to hear from you (e.g., a blog subscriber)✓
• d.Is an internal employee

A subscriber has opted in to receive communications but hasn't yet converted further.

An email workflow in nurturing is triggered by:

• a.Random timing
• b.Manual sending to everyone at once
• c.Nothing; workflows cannot be automated
• d.A defined enrollment trigger such as a form submission✓

Workflows enroll contacts based on triggers and deliver timely automated content.