HubSpot Inbound Marketing Certification — All Questions

Which lifecycle stage typically comes right after a contact becomes a lead and shows stronger interest?

• a.Customer
• b.Marketing qualified lead (MQL)✓
• c.Subscriber
• d.Evangelist

An MQL is a lead the marketing team has qualified as more likely to become a customer.

Lead nurturing is best described as:

• a.Deleting inactive contacts
• b.Building relationships with timely, relevant content over time✓
• c.Buying a contact list
• d.Immediately calling every new contact to close

Nurturing develops relationships with relevant content, often via workflows.

A subscriber in the lifecycle stages is someone who:

• a.Has already purchased
• b.Has opted in to hear from you (e.g., a blog subscriber)✓
• c.Is an internal employee
• d.Is a sales-qualified opportunity

A subscriber has opted in to receive communications but hasn't yet converted further.

An email workflow in nurturing is triggered by:

• a.Nothing; workflows cannot be automated
• b.Random timing
• c.Manual sending to everyone at once
• d.A defined enrollment trigger such as a form submission✓

Workflows enroll contacts based on triggers and deliver timely automated content.