HubSpot Inbound Marketing Certification — All Questions

What are the three stages of the inbound methodology?

• a.Awareness, consideration, decision
• b.Attract, engage, delight✓
• c.Plan, do, review
• d.Discover, define, deliver

The inbound methodology is attract, engage, and delight.

What does HubSpot's flywheel represent that the traditional funnel does not?

• a.That happy customers create momentum that drives more growth✓
• b.That marketing ends at the sale
• c.That customers are irrelevant after purchase
• d.That only ads drive growth

The flywheel treats customers as a source of momentum, not an end point.

In the flywheel, what slows growth down?

• a.Delighted customers
• b.New content
• c.Friction in the customer experience✓
• d.More promoters

Friction slows the flywheel; reducing it accelerates growth.

Inbound marketing is best described as:

• a.Interrupting people with unsolicited ads
• b.Buying email lists
• c.Cold calling at scale
• d.Earning attention with helpful, relevant content✓

Inbound earns attention by being helpful rather than interruptive.