HubSpot Inbound Marketing Certification — All Questions

What are the three stages of the inbound methodology?

• a.Awareness, consideration, decision
• b.Attract, engage, delight✓
• c.Discover, define, deliver
• d.Plan, do, review

The inbound methodology is attract, engage, and delight.

What does HubSpot's flywheel represent that the traditional funnel does not?

• a.That happy customers create momentum that drives more growth✓
• b.That only ads drive growth
• c.That marketing ends at the sale
• d.That customers are irrelevant after purchase

The flywheel treats customers as a source of momentum, not an end point.

In the flywheel, what slows growth down?

• a.More promoters
• b.New content
• c.Delighted customers
• d.Friction in the customer experience✓

Friction slows the flywheel; reducing it accelerates growth.

Inbound marketing is best described as:

• a.Buying email lists
• b.Interrupting people with unsolicited ads
• c.Earning attention with helpful, relevant content✓
• d.Cold calling at scale

Inbound earns attention by being helpful rather than interruptive.