Meta Blueprint Certification (Digital Marketing Associate) — All Questions

A Custom Audience is built from:

• a.Broad interest categories only
• b.Random users
• c.Only Instagram followers of competitors
• d.Your own sources, such as website visitors or a customer list✓

Custom Audiences use your data (site visitors, customer lists, engagement).

A Lookalike Audience is created to:

• a.Exclude all new users
• b.Reach new people similar to an existing source audience✓
• c.Re-target only past purchasers
• d.Target a single person

Lookalikes find new people who resemble a chosen source audience.

Which is an example of a core (saved) audience definition?

• a.Your uploaded customer list
• b.Women aged 25-34 in a city who like fitness✓
• c.Everyone who visited your website
• d.A lookalike of purchasers

Core audiences are defined by demographics, interests, and behaviors.

Retargeting website visitors requires:

• a.A lookalike only
• b.No setup
• c.A Custom Audience powered by the Meta Pixel or a customer list✓
• d.A large follower count

Retargeting uses a Custom Audience built from Pixel data or your lists.