Meta Blueprint Certification (Digital Marketing Associate) — All Questions

A Custom Audience is built from:

• a.Broad interest categories only
• b.Your own sources, such as website visitors or a customer list✓
• c.Random users
• d.Only Instagram followers of competitors

Custom Audiences use your data (site visitors, customer lists, engagement).

A Lookalike Audience is created to:

• a.Reach new people similar to an existing source audience✓
• b.Re-target only past purchasers
• c.Exclude all new users
• d.Target a single person

Lookalikes find new people who resemble a chosen source audience.

Which is an example of a core (saved) audience definition?

• a.Everyone who visited your website
• b.Your uploaded customer list
• c.Women aged 25-34 in a city who like fitness✓
• d.A lookalike of purchasers

Core audiences are defined by demographics, interests, and behaviors.

Retargeting website visitors requires:

• a.A lookalike only
• b.A large follower count
• c.No setup
• d.A Custom Audience powered by the Meta Pixel or a customer list✓

Retargeting uses a Custom Audience built from Pixel data or your lists.