Meta Blueprint Certification (Digital Marketing Associate) — All Questions

What is the correct Meta campaign structure?

• a.Ad > Ad set > Campaign
• b.Campaign > Ad set > Ad✓
• c.Ad set > Campaign > Ad
• d.Campaign > Ad > Ad set

Campaign (objective) contains ad sets (budget/audience/placement) which contain ads (creative).

At which level do you set the budget, audience, and placements?

• a.The ad set✓
• b.The campaign
• c.The ad
• d.The account

Budget, audience, schedule, and placements are set at the ad set level.

Choosing a campaign objective is important because it:

• a.Sets your follower count
• b.Changes your billing currency
• c.Tells Meta what result to optimize delivery for✓
• d.Selects your profile picture

The objective directs how Meta optimizes ad delivery.

A business wanting online purchases should generally choose which objective?

• a.Awareness
• b.Engagement
• c.Reach
• d.Sales✓

The Sales objective optimizes for conversions/purchases.