Meta Blueprint Certification (Digital Marketing Associate) — All Questions

Which ad format lets users swipe through multiple images or videos in a single ad?

• a.Text-only
• b.Stories poll
• c.Carousel✓
• d.Single image

Carousel ads show multiple swipeable cards in one ad.

A best practice for Meta ad creative is to:

• a.Use tiny text only
• b.Ignore the first few seconds of video
• c.Design mobile-first with attention-grabbing early frames✓
• d.Avoid any branding

Most impressions are on mobile; strong early frames capture attention.

The Collection format is especially useful for:

• a.Long legal disclaimers
• b.Podcasts
• c.Showcasing a product catalog for mobile shopping✓
• d.Text announcements

Collection ads pair a cover with catalog products for mobile shopping.

Running several creatives in an ad set helps because Meta will:

• a.Optimize toward the best-performing creative✓
• b.Show them all equally forever
• c.Charge more per creative
• d.Reject the campaign

Delivery learns and favors the best-performing creative.