Meta Blueprint Certification (Digital Marketing Associate) — All Questions

Meta ads can be delivered across all of the following EXCEPT:

• a.Instagram✓
• b.Facebook
• c.Messenger and the Audience Network
• d.The Google Search results page

Meta delivers across Facebook, Instagram, Messenger, and the Audience Network — not Google Search.

Which tool is used to create and manage Meta ad campaigns?

• a.Google Analytics
• b.Search Console
• c.Meta Ads Manager✓
• d.Google Tag Manager

Ads Manager is Meta's tool for creating and managing campaigns.

The Meta ad auction determines delivery based on:

• a.Bid, estimated action rates, and ad quality✓
• b.Only the number of followers
• c.Only the highest bid
• d.Account age

Total value combines bid, estimated action rates, and ad quality/relevance.

A benefit of automatic placements (Advantage+ placements) is:

• a.Removing measurement
• b.Guaranteeing the lowest reach
• c.Restricting ads to one app
• d.Letting the system deliver where it is likely to perform best for the budget✓

Advantage+ placements let delivery optimize across placements for efficiency.